The
craft.
Skills stated the way an editor would state them: what I can be trusted with, and the specific work inside each discipline.
By discipline
Media & Journalism
Reporting, interviewing, editing, and building an editorial calendar that holds.
- Feature writing/
- Interviewing/
- Copy editing/
- Fact checking/
- Editorial planning/
Creative Direction
Setting the grammar of a project: type, image, pacing, and what gets left out.
- Art direction/
- Visual identity/
- Casting/
- Set & styling direction/
- Moving image/
Cultural Research
Fieldwork and reading that turns a hunch into a defensible cultural argument.
- Field research/
- Oral history/
- Archival research/
- Trend analysis/
- Curation/
Photography
Documentary and editorial image-making, plus editing other people's frames.
- Documentary/
- Editorial portraits/
- Photo editing/
- Analogue & digital/
- Colour & grain/
Digital Media
Building audiences on platforms without diluting the editorial voice.
- Social strategy/
- Short-form video/
- Newsletters/
- Community/
- Analytics/
Marketing & Communication
Positioning cultural work so that it lands with the right rooms and readers.
- Positioning/
- Campaign strategy/
- Press relations/
- Partnerships/
- Copywriting/
Branding
Turning an idea into a system that survives contact with scale.
- Naming/
- Brand systems/
- Design systems/
- Tone of voice/
- Packaging/
Events
Culture staged in physical rooms, from a listening night to a launch.
- Programming/
- Production/
- Venue & vendors/
- Hospitality/
- Guest curation/
Product Development
Giving cultural projects a commercial spine and a working digital surface.
- Product strategy/
- Marketplace design/
- Roadmapping/
- UX direction/
- Launch/
A skill is not a number. It is a body of work you can point at.
